Good News

Ruthie’s in the news

2020

Dallas Food Truck Company Serves Meals to Essential Workers Amid COVID-19

WBAP News Talk

DALLAS (WBAP/KLIF)- A Dallas food truck company, Ruthie’s, is supplying meals for essential workers during the COVID-19 Pandemic. “One of our customers called and graciously underwrote Ruthie’s to go out and feed the late night medical staff at Parkland and today we are at a retirement home also feeding the workers there,” said Ruthie’s Owner Ashlee Kleinert…

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This Beloved Dallas Food Truck Is Opening A Brick-And-Mortar

Modern Luxury Dallas Magazine

When Ashlee Hunt Kleinert first decided to launch a food truck company, the concept started out as a fun side project—something to complement her already-established event planning business. “Food trucks were just hitting the Dallas scene, and Ruthie’s Rolling Cafe offered such a unique way to engage with customers,” says Kleinert, “so I ultimately closed the events side and went 100% in on the food truck in 2011.” Fast-forward eight years, and Kleinert would find herself embarking on yet another venture: a partnership between Ruthie’s and Café Momentum, the restaurant-nonprofit hybrid that employs at-risk youth who’ve been released from juvenile facilities. “Café Momentum is not a normal restaurant, and Ruthie’s is not a normal food truck,” she says of the merger. “We like to say that we both serve more than food; we serve the community.”…

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2019

Ruthie’s Rolling Cafe and Cafe Momentum Form a Youth-Centered Partnership

D Magazine

Ruthie’s Rolling Cafe food trucks have changed their name to reflect a partnership with Cafe Momentum, the non-profit that works with at-risk youth. The food trucks, now emblazoned with the new moniker, Ruthie’s Fueled by Cafe Momentum, will function as a landing place for youth who have completed the downtown program and want to pursue a paid fellowship.

“We’re thrilled, we’re just so excited,” says Ruthie’s founder Ashlee Kleinert…

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What Happens When You Put the Cafe Momentum Kids Behind the Wheel of a Food Truck

The Dallas Morning News

In 2008, I walked into the Dallas County Youth Village for the first time. My friend, Jerry Silhan, was the executive director for Youth Village Resources of Dallas at the time, and he asked me to come to the juvenile residential treatment facility (an anaesthetized way to refer to a prison for kids) to teach a group of young men to make ice cream for a competition featuring local college culinary school students…

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Café Momentum Gains New Partner to Help At Risk Teens

NBC 5 DFW

Café Momentum is giving teens who were in the juvenile justice system the chance at a paid fellowship starting this month.

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Café Momentum x Ruthie's Rolling Café: Not a Normal Food Truck

Dallas Doing Good

Buzzing with energy, this month’s Sunday Supper at Café Momentum included a new addition that was hard to miss. The bright blue and pink food truck parked in front of the downtown restaurant signaled to guests that expansion was in the works.

Chad Houser, Founder, CEO, and Executive Chef of Café Momentum took to the stage during a family-style dinner of North Carolina whole hog barbecue to announce that Ruthie’s Rolling Café will be the newest externship opportunity for students graduating from the Café Momentum program…

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Dallas Restaurant Cafe Momentum Forges Cool Food Truck Partnership

Dallas Culture Map

A trailblazing Dallas food truck has changed its mission and formed a partnership with one of the city’s most renowned restaurants.

Formerly called Ruthie’s Rolling Café, the new Ruthie’s Fueled by Café Momentum will partner with Café Momentum, serving as a mobile extension and furthering its mission to provide at-risk youth opportunities for job training, employment, and mentorship…

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Food Truck Easing The Pain For Local Federal Workers

CBS 11 News

Ruthie’s Rolling Cafe has teamed up with Lyda Hill Philanthropies to providing free meals to federal employees in North Texas for the duration of the partial government shutdown.

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Feeding Furloughed Feds with Ruthie's Rolling Cafe

Dallas Doing Good

On a dreary Tuesday morning, there is a bright spot parked outside the Dallas offices of Homeland Security Investigations and US Secret Service. Ruthie’s Rolling Cafe, a food truck known for its award-winning grilled cheese sandwiches, passed out more than 100 free lunches to federal employees who have been affected by the government shutdown. Though they haven’t been paid in over a month, more than 95% of this Dallas office is considered essential and has continued to show up each day for work…

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Food Truck, Food Pantry Help ‘Feed The Feds’ In North Texas During Government Shutdown

Dallas Doing Good

Secret Service agents and other Homeland Security employees working without pay in North Texas will be treated to free grilled cheese sandwiches from Ruthie’s Rolling Café Tuesday, as part of the food truck’s new initiative “Operation Feed the Feds.”

The rolling restaurant, in conjunction with Lyda Hill Philanthropies, will be traveling to federal buildings starting this week to give free meals to federal workers affected by the longest government shutdown in U.S. history…

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2018

Glorious Grilled Cheese: 20-Plus Gooey Sandwiches to Try in D-FW

The Dallas Morning News

The defining characteristics of a grilled cheese sandwich might seem obvious: gooey, melted American slices clasped between crispy, buttery white bread. Cut it diagonally and dip those warm and toasty triangles in Andy Warhol soup. Right?

Is that the sound of chirping crickets? Perhaps, because today a “classic” grilled cheese comes in many varieties. So many, that culling a list of those available on Dallas menus suggests nothing less than an identity crises. Is a grilled cheese a grilled cheese if it has chutney? How about garlic mayo or house-made pickles? Exactly how much “brown sugar rubbed bacon” or Manwich Sloppy Joe sauce does it take before you have a different sandwich altogether?..

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How Ruthie’s Rolling Café Boosted Catering Revenue Using Event Software Called Gather

Food Truck Empire

Known for their variety of nostalgic, melty grilled cheese sandwiches, made fresh-to-order, Ruthie’s Rolling Café, is thriving in America’s booming food truck industry. Since starting out seven years ago as one of the first food trucks in Dallas, Texas, they’ve grown from one truck to three and recently took Ruthie’s to the East Coast, with the opening of their first franchise truck in Newark, New Jersey.

Things really started to pick up for Ruthie’s Rolling Café when they dipped their toes into catering and events. Maintaining consistent revenue solely from daily foot traffic can be hard for a food truck, which is why many have turned to catering and events to increase their bottom line…

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15 Gloriously Gooey Grilled Cheese Sandwiches to Eat Right Now

Dallas Eater

Specializing in several varieties of grilled cheeses, this kitchen on wheels serves up versions with everything from pulled pork to brisket to Nutella. Track the truck down on Facebook.

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Facebook Post About Ruthie's from Food Trucks For Life

Food Trucks For Life

If you love grilled cheese than @ruthiesrollingcafe Ruthie’s Rolling Cafe is just for you! They serve everything grilled cheese! Everything looks and sounds super delicious! If you’re in the Dallas, Texas area, we strongly advise you to check this food truck out! #GrilledCheese

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The 11 Best Places for Patty Melt in Plano

Foursquare City Guide

Kyle: Best food truck in Dallas. The patty melt is a must have

Jill: Best Patty Melt in the universe.

Dallas Observer: In addition to the five sandwiches on the menu, you can dream up your own, choosing from different breads, cheeses, meats, and other toppings (try the “slob” sauce).

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The Top Food Trucks in Dallas, TX

Principle Volkswagen

Who doesn’t love a good grilled cheese sandwich? Ruthie’s Rolling Café sure does and there’s no uncertainty you will as well with their selection of grilled cheese specialties. With their large variety of cheeses, meats, veggies, and sauces, they take this classic and give it some tasty oomph.

Our favorite is the El Cubano. Tender pulled pork and smoked ham take up residency on grilled sourdough bread. Yellow mustard, dill pickles, and perfectly melted Swiss cheese then move on it, making this menu item one to covet. Ruthie’s also offers seasonal sammys and all the add-ons you’ll need.

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2017

Grilled Cheese, Please!

The Local Yelp - Dallas

Before you break out the ‘new year, new you’ mantra, cozy up to this edition of the Local Yelp filled with ooey, gooey greatness. Baby it’s cold outside, so why not coat your stomach with hot, melty cheese sandwiched between two crispy pieces of bread? Diet starts tomorrow.

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5 Reasons Brides are Choosing Food Trucks for Their Weddings

Dallas Innovates

Here comes the bride. No wait. Here comes the food truck. With the holiday season comes a large spike in engagements. Now, brides-to-be have several months to plan for their June wedding. Instead of ordering steak dinners for guests, weddings are now home to many food trucks.

Ruthie’s Rolling Cafe is no stranger to weddings. From the valet line to the main course, Ruthie’s chefs serve up hundreds of gourmet grilled cheese sandwiches each wedding season — all year round for that matter…

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RUTHIE'S ROLLING CAFE

Finding Dallas

Recognize this food truck? It’s Ruthie’s Rolling Cafe! You may have seen one of their three food trucks roaming around the DFW area, but if you haven’t… here’s all you need to know.

Ruthie’s Food Trucks was one of the very first food trucks in Dallas and have since, made a BIG name for themselves. Ruthie’s is known for their mission to impact the local community and non-profit organizations, incredible service, and of course, their gourmet grilled cheese sandwiches.

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11 BEST FOOD TRUCKS IN DALLAS & FORT WORTH!

Boston Food Truck Blog

Ruthie’s Rolling Café has three trucks to serve the DFW area, offering gourmet grilled cheese sandwiches with a twist. She uses her grandmother’s tried and true cheesy recipes and serves them with love.

The Boss is by far their most popular sandwich, with brisket and cheddar on sourdough bread. If you want a traditional grilled cheese, you can’t go wrong with the Plain Jane. They also have gluten free options, so no one needs to be left out!..

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5 Top Dallas Restaurants for a Grilled Cheese Sandwich

SMU Daily Campus

A popular food truck on the SMU campus is Ruthie’s Food Trucks. They are on campus Tuesday and Thursday during lunch to serve quality comfort food. Customers can choose from a variety of cheese, meats and sauces for their grilled cheese. You can also find this iconic food truck for National Grilled Cheese at Klyde Warren Park.

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Ruthie's Rolling Cafe Puts Kindness on the Menu

Live Happy

On the morning of July 8, 2016, news cameras gathered outside the Dallas Police Department’s downtown headquarters following the deadly police shootings that shocked the country the previous night. Amid the frenzy, a brightly painted food truck and purveyor of grilled cheese sandwiches—Ruthie’s Rolling Cafe—scooted past the barricades and crime scene tape to feed officers who had worked through the night after the tragedy.

“We were their nourishment for that morning,” says Ashlee Hunt Kleinert, owner of Ruthie’s. “When you feel helpless, a lot of times what you do is bring a meal. The beauty of a food truck is that we’re a restaurant on wheels—we can get up and go.”…

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Ruthie’s Rolling Cafe: 2017 Grilled Cheese Truck Of The Year

Mobile-Cuisine.com

The results for our grilled cheese food truck contest for 2017 are in. So we want to send out congratulations to Dallas, Texas based Ruthie’s Rolling Cafe for winning Mobile Cuisine’s 2017 Grilled Cheese Food Truck of the Year! After counting the over 9,000 total votes submitted in the poll Ruthie’s Rolling Cafe is our winner.

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The World’s Best Grilled Cheese

Hilary Kennedy

Okay, this is a style blog, but today is a slight departure into something I feel compelled to share. While out shooting this comfy sundress and my killer new hat from the Brooklyn Hat Co., I found myself at a popular spot in Dallas called Klyde Warren Park. If you happen to be in Dallas, I highly recommend checking this park out. Not only is the people-watching pretty spectacular, but the food truck selection is really great. In fact, my favorite food truck of all-time (and one of the very first to roll into Dallas,) is located there. Ruthie’s Rolling Cafe.

If you’re wondering what Ruthie’s is making in that colorful red truck, it’s grilled cheese sandwiches. Oh, but not just any grilled cheese. We’re talking gourmet, crazy delicious, best in the world grilled cheese sandwiches…

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Ruthie’s Rolling Cafe Opens 1st Franchise in New Jersey

Dallas Innovates

Dallas-based Ruthie’s Rolling Cafe is taking its recipe for grilled cheese food truck success to the East Coast, announcing the opening of its first franchise in Newark, Jersey.

Ruthie’s, known for serving up a variety of gourmet grilled cheese sandwiches, was founded in 2011 by Ashlee Kleinert.

The new franchise, which opened on Oct. 2, will be owned and operated by Whitney Pillsbury and June Leadbetter, and kicked off its first week by rolling into Military Park in Newark.

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2016

All The Excuses You Need To Visit Dallas

newsy

During the day, residents head to outdoor bars, like The Rustic and Katy Trail Ice House — where a cider-based drink called a Firebox is a favorite.

And we haven’t even gotten to the food. Between food trucks like Ruthie’s and institutions like Al Biernat’s, good luck eating your way through the city.

The Red River Rivalry at the Cotton Bowl is another must-see Dallas event. Besides, nothing says “Texas” like a football showdown between the Texas Longhorns and Oklahoma Sooners…

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Klyde Warren Park

Good Life Family Magazine

Talk about finding a place where there is something for everyone… every day from 11 a.m. to 3 p.m. (and sometimes into the evening) you can find a plethora of food trucks, featuring a variety of cultural cuisines.

Here are a few favorites:

Ruthie’s Rolling Café

Warning: These gourmet grilled cheese sandwiches might be addictive. Try the Ham & I, ham and swiss on sourdough ($7.50), the Italian Hippy, a joy-filled combination of chicken, mozzarella, tomatoes and pesto on whole grain wheat ($8.75) or the S.A.S.S., a tempting concoction of spinach artichoke dip, Havarti cheese, bacon and tomatoes on sourdough ($8.50). Oh, did I mention you can order yours gluten free?

And to top off every sandwich, owner Ashlee Kleinert makes sure a percentage of each purchase goes to a worthy charitable organization. Ruthiesfoodtrucks.com…

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National Grilled Cheese Day

CBS 21 DFW

One of the most delicious days of the year is today, National Grilled Cheese Day! For the folks at Ruthie’s Rolling Cafe it’s another day of serving the best grilled cheese anywhere.

“We make the best grilled cheese in Texas.  It’s gourmet grilled cheese with a variety of meats and a variety of cheeses” said Margo O’Daniel of Ruthie’s Rolling Cafe.

Owner Ashley Hunt Kleinert’s business model for Ruthie’s is to serve the best comfort food and support the local community at the same time.

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Partnering With UberEATS Brings New Sales, Customers to Dallas Food Truck

Dallas Business Journal

Not only has partnering with UberEATS boosted sales, it has helped Ruthie’s Rolling Cafe reach new customers.

The food truck, which is stationed at Klyde Warren Park every Wednesday through Sunday, was approached by UberEATS last fall. Offered by ride service app Uber, UberEATS launched in Dallas in November, offering five to seven curated meals on weekdays for delivery within 10 minutes – this speedy delivery option has since been renamed “Instant Delivery”…

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Tasty Tuesday Ruthies Rolling Cafe

Dallas Business Journal

In case you missed it, last Tuesday Ruthie’s Rolling Cafe made a stop at The Branch. When they reached out to us asking to park in front of our shop, of course we said yes! Ruthie’s is a Dallas-based food truck company who serves some amazing southern-comfort styled grilled cheeses! With so many different cheeses, meats, veggies, and sauces to choose from there is endless amounts of deliciousness available to you. Being one of the very first food trucks in the area, the growth has resulted from the growing trend and convenience of the food truck industry. We at The Branch love nothing more than bringing people together, especially when there is such delicious food around!…

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2015

Ruthie’s Rolling Cafe: 2015 Grilled Cheese Truck Of The Year

Mobile-Cuisine.com

Congratulations to Dallas, Texas’ Ruthie’s Rolling Cafe for winning Mobile Cuisine’s 2015 Grilled Cheese Food Truck of the Year!

Ruthie’s is a Dallas-based food truck company offering gourmet grilled cheese sandwiches made fresh-to-order. Their customers can choose from a wide variety of cheeses, meats, veggies, and sauces to add to their scrumptious grilled cheese. In addition, they offer gluten free bread for those patrons with dietary restrictions. Ruthie’s owns and operates three food trucks which allows them to roll to more than one location for lunch or dinner as well as serving at private events…

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15 Essential Dallas-Fort Worth Food Trucks

Dallas Eater

Ruthie’s food trucks are a veritable swarm. There’s four of them, proving that DFW’s hunger for grilled cheese sandwiches can never truly be satiated. Perhaps most popular (and rightfully so) is The Boss — brisket dressed in barbecue sauce, bathing in an obscene amount of cheddar cheese, smushed inside expertly buttered and grilled sourdough toast.

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Want Happiness With That? Random Snacks of Kindness Food Truck Serves Up Good Cheer on Four Wheels

Today.com

The bright blue Kindness Truck, as it’s known, is emblazoned with the words “Do all things in kindness” and makes regular stops to serve free food to groups like emergency workers and veterans. As the truck’s website says, “The goal is simple … put a smile on people’s faces and joy in their hearts by combining delectable comfort food with a community purpose.”

Ashlee Kleinert, founder of both the award-winning food truck Ruthie’s Rolling Cafe, which specializes in grilled cheese, and the nonprofit Executives in Action, which provides business guidance to charitable organizations, explains how the idea came about. “We decided to take one of our trucks and move it over to the nonprofit side, and we came up with this idea ‘random snacks of kindness,’ although it could also refer to acts of kindness, like taking in donations of food or blankets,” she told TODAY.

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Best of SMU and the Park Cities 2015

SMU Daily Campus

Ruthie’s Rolling Café (location varies) can be found out by the flagpole on most Thursdays and in various locations in Dallas. Ruthie’s offers the best build your own grilled cheese in Texas! When you see them on campus remember to bring your The Campus Coupon Book, because there is a buy one get one free coupon you can use.

— Daily Campus Staff

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Community Partners Of Dallas’ “A Wagon Holds Promise” Rolled Through The Streets To Break The Guinness World Record

My Sweet Charity

While the official arrival wasn’t til 10 on Saturday, January 31, the parking lot adjoining the treasured Meadows Foundation neighborhood was busting with SUV’s carrying red wagons. The force fueling this drive was Community Partners of Dallas and their effort to set a new world record for the biggest red wagon parade — A Wagon Holds Promise. They had decided that it would be the closer for their 25th anniversary year…

As adults, kids and pooches arrived, they were bundled up for the chill. Nearby Ruthie’s Rolling Café was providing hot chocolate with peppermint…

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2014

Best of SMU & The Park Cities 2014

SMU Daily Campus

Ruthie’s Rolling Café (location varies) can be found out by the flag pole on most Thursdays and in various locations in Dallas. Ruthie’s offers the best build your own grilled cheese in Texas! When you see them on campus remember to bring your The Campus Coupon Book, because there is a buy one get one free coupon you can use.

– Chrystalla Georghiou

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2013

Ruthie’s Rolling Cafe’s Entrepreneurial Appetite

D Magazine

When Ashlee Hunt Kleinert told her father four years ago that she wanted to start a food-truck business, Ray L. Hunt couldn’t believe what he was hearing. At first he thought she was talking about those vehicles that visit construction sites and sell frozen and prepackaged foods. Hunt, heir of oil tycoon H. L. Hunt and CEO of Hunt Consolidated, knows the energy business inside and out. But a restaurant on wheels? What was that? And why would anyone stand in line instead of going to a brick-and-mortar restaurant for a nice meal?

Kleinert’s father wasn’t the only one who wondered why the mother of three wanted to get into the food-truck business. A graduate of Southern Methodist University, Kleinert had never taken a business class. Still, the energetic blonde had founded an events company (In Any Event) and co-founded a nonprofit (Executives in Action). She was inspired to get into the business after hearing at an events convention that food trucks were projected to become a hot new trend.

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Best Food Trucks In DFW

CBS 21 DFW

There is a lot more than cheese in these grilled cheese sandwiches. Ruthie’s makes your mouth water with its own description. “Just imagine two pieces of thickly cut fresh bread (drenched in butter or olive oil) grilled to a light golden brown, stuffed with a delicious artisan cheese of your choice.” There are a couple favorite sandwiches, but most people choose to create their own with a variety of fillings and sauces to choose from, as well as several breads and cheeses. Ruthie’s schedule is posted on their or Ruthie’s page on Facebook and on Twitter @RuthiesRolling

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Go on the Road With Ruthie’s Rolling Cafe

SMU Daily Campus

At 9:00 a.m. on a recent Thursday in Addison, Texas, Taylor McDaniel climbs into the nine thousand pound food truck. He turns the ignition and the engine roars, bringing the vehicle to life. A reverse warning beep echoes against the concrete walls of the large garage as he carefully backs into the parking lot. The 33-year-old manages Ruthie’s Rolling Cafe, a fleet of three food trucks that serve gourmet grilled cheeses and French crepes in Dallas. His boss, Ashley Kleinert, the mother of SMU students Tyler and TJ Kleinert, started the business to commemorate her grandmother Ruthie, who was known for the delicious melt-in-your-mouth grilled cheeses she would make.

Over the past couple years gourmet food trucks have swept through Dallas like an epidemic. They’re in CVS parking lots, on college campuses and outside bars waiting to feed hungry partiers after last call. With dozens of trucks, and each boasting a different theme to mirror the food it serves, these mobile kitchens offer Dallasites an on-the-go yet better than fast-food dining option. But as patrons are placing their orders or enjoying their meals, many have little idea of what goes into making these things work.

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The 10 Best Dishes of 2013

D Magazine

“The Boss” | Ruthie’s Rolling Cafe
A generous scoop of smoky barbecue brisket sits between layers of thick, hot, melting cheddar cheese. The 10-napkin wonder is held together with two pieces of sourdough bread. Born in the USA? Oh, yeah.

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8 Food Trucks to Chase in DFW

Zagat

Ruthie’s grilled creations satisfy hot-sandwich cravings with varieties like the Turkey Trot with turkey, bacon and cheddar, the Pizza Please with pepperoni, pesto and mozzarella and The Classic with American on sourdough.

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These 8 Dallas Food Trucks are the Only Ones You Need to Know About

Thrillist

Where to Find It: Ruthie’s is another of the KWP brigade, but they also hit up SMU a lot.
Dish to Get: The Boss. BBQ and cheddar is a classic. Pro Tip: Add some onions for extra brilliance.

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The Best Grilled Cheese in Dallas

D Magazine

You can get a grilled cheese from this food truck in pretty much any incarnation. In addition to the five sandwiches on the menu, you can dream up your own, choosing from different breads, cheeses, meats, and other toppings (try the “slob” sauce). The most popular versions are the Boss (barbecue brisket with sharp cheddar on sourdough) and the Italian Hippy (chicken, grilled tomatoes, pesto, and mozzarella on multigrain wheat).

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Big D's 5 Most Incredible Melty Sandwiches

Thrillist

The road’s seen its fair share of food history — In-N-Out planted America’s first drive-thru on I-10 and Francisquito, and the world’s first Caesar was created along the Appian Way, when some starch-starved traveler asked “Et tu, crouton?” For history even cheesier than that crouton line, hit Ruthie’s Rolling Cafe.

Named after the grandmother of the owner (he also runs shindig-planning co. In Any Event), this big pink grilled cheese truck — Dallas’ first — is the result of 8 months of research and auto-manipulation, with an assist provided by a vet from Twisted Root, a restaurant that always has a hilariously implausible story for the urologist. The checklist-style menu forces you into so many tough decisions, you’ll swear the truck’s named after Bader Ginsburg: start with breads from Empire Baking Company (SF-style sourdough, “Hippie Health” multigrain, jalapeno cheese, classic white), then check a cheese: sharp cheddar, American, pepper jack, or mozz. The meat of the matter’s covered by turkey, ham, bacon, or chicken, while your choice of drenchings ranges from pesto, to Ruthie’s “Secret” Slob Sauce, whose tendency to drip will make your slob-ness not-so-secret…

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